Open-end coding in quantitative market research surveys provides a wealth of illuminating information and adds valuable colour to your insights. Open responses represent the unbiased and unfiltered customer voice. To get maximum value from this enquiry format, answers must be accurately, efficiently and authentically quantifide. This is where multilingual coding comes in.
For multilingual responses using open-end coding you can skip translation, go straight to coding and classifying your data, expediting your results to analyse and report on. Using a code frame, supplied by you or created by our expert linguists, responses are grouped into words, phrases, ideas, and concepts. This enables them to be easily analysed as part of quantitative research results to create relevant and meaningful insights.
By using open-end questions in quantitative market research surveys, respondents can provide any answer they feel is appropriate without having to match them with an existing answer scheme. This provides an unprompted, unbiased response rather than selecting from a set of answers based on assumptions of what they might say. The advantage for researchers is that they will have raw, unfiltered opinions. Skipping directly to coding also saves time and money on translating each response back into their language. Open-end coding enables you to quantify the results of these answers.
Choosing an experienced quantitative market research translation agency can make all the difference to the success of your project. At The Language Factory our linguists and Project Managers are well versed in managing open-end coding projects, creating and modifying code frames and quality checking results. This provides increased accuracy and efficiency.
We are proud of our long-standing association with the Market Research Society and membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.
Over the past three decades, we have curated a community of expert linguists who will:
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