Travel and tourism – attracting an audience

Travel & Tourism

As companies who are targeting European jet-setters or international travellers will know, accurate translations for the tourism and travel market are important for attracting and retaining visitors. But not just any visitors. The right visitors.

Tourism translation services

Translating for the tourism and travel sector may seem straight forward but, as with all types of translation, it’s important to be able to talk to your specific audience in the correct tone. Cultural considerations also need to be taken into account in order to get the best results for airline and hotel information such as brochures, signage, marketing emails and booking forms. For example, the form of address chosen may be formal or informal, depending on the culture behind the language into which you’re translating.

Lost in translation

Everyone will agree that they’d prefer to read information in their mother tongue, rather than one they don’t know as well – or only partially know. If you’ve put a lot of time and effort into your communications, presenting your service, destination or accommodation in the most attractive and inviting way possible, you also want to make sure the tone and content of your work isn’t lost in translation.

Reach out to new customers

If you’re a UK business looking to expand your reach, translations are the first step towards attracting a wider audience. When searching for places to travel to, or the means to get there, consumers take preference reading information in their native language.

According to Harvard Business Review:

72.4% of consumers said they would be more likely to buy a product with information in their own language.

And “56.2% of consumers said that the ability to obtain information in their own language is more important than price.

This may not be surprising as, when planning a trip, consumers want to make sure they understand all the details, terms and conditions. For the tourism sector, this proves that translation of all communication material is a vital asset when attracting new customers.

Get in touch

At The Language Factory, we have translators who cover over 140 languages in a range of specialisms. As native speakers they have the knowledge of language conventions and nuances required to reach the correct audience for your brand. If you have a project coming up, why not get in touch with us by emailing or calling us on + 44 1717 862722.


"As always, I am EXTREMELY pleased with the level of service I received. Although my request came with a fairly tight deadline just before a bank holiday weekend, Caroline made extra efforts to get my approval, get the project started, and the deadline was met. I'm also impressed with the translators' ability to work from source documents with complex formats, such as questionnaires, tables, graphs, etc."

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Contact us

Give us a call on + 44 1727 862722 to learn more about our areas of expertise or submit your details below to get a tailored quote for your next project.

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