You’ve completed your survey translation and have all the answers, but now you need them back into your original language to analyse and report on your results. With over 30 years of experience in translating open ended responses, The Language Factory is here to help.
Open-ended questions and responses provide a wealth of illuminating information, add valuable colour and bring your insights to life. That’s why ensuring you have correctly understood the meaning behind the answers from your international respondents is critical to developing the best possible research for your market research clients.
Experienced market research linguists know that verbatim translation is an art, rather than being the word-for-word approach its name may suggest. Open ends are when the survey respondents have the opportunity to say exactly what they want to say, rather than having to choose between answer options or feel pigeonholed into a box. These are often the best, most honest insights you can get from your market research and should not be overlooked as a way of getting to the heart of the data.
As respondents are free to express their opinions freely, the approach to verbatim translation is slightly different to regular translation. There is a strong degree of interpreting the meaning behind the words used to stay faithful to their intended ideas whilst filtering out any irrelevant or erroneous data. We find our human translator approach to verbatim translation is the safest way to ensure your respondents’ intentions are translated correctly.
As your survey respondents are human, and therefore unpredictable, you never know the answers your survey will throw up! Our expert linguists are able to sift through to the true meaning of the responses, wading through typos, random text, slang, and industry specific terminology to get to the heart of the meaning of the message. For consumer (B2C) open ends you may find more random responses that don’t appear relevant to the questions asked as respondents rush through surveys to get to their rewards, and for technical (B2B) or medical open ends you may come across more subject specific acronyms and technical terms that need correct deduction by experienced linguists. All of our linguists are experienced both in verbatim responses and within the subject specific fields where they survey is asked of professionals.
Choosing an experienced market research translation agency can make all the difference to the success of your project. At The Language Factory our expert linguists and project managers are well-versed in verbatim translation, together they are able to accurately and efficiently understand and capture the true meaning of responses.
Our commitment to providing our clients with the highest level of service and translation is supported by robust and proven proprietary quality assurance procedures and compliance with relevant ISO standards.
We are proud of our long-standing association with the Market Research Society and our membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), and abide by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.
The use of verbatim translation services requires you to place a lot of trust in your linguist. Our team of translators are:
Your dedicated and experienced Project Manager will partner with you to:
Meet our expert project management team.
If you’re looking for support with verbatim translation or any other language translation service, click the link below to contact our expert team.
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