Localisation services

Adapt your message for every audience

While translation may be critical to expanding your global reach, entering new markets or launching new products, how can you connect with those audiences who speak different version of the same language? That’s where localisation comes in, adapting your message so that it resonates with audiences acros different regions, cultures and dialects to help build your business.

What is localisation?

Localisation goes beyond translation; it’s the process of adapting your content for your target market by tailoring language, tone, formatting and cultural references to fit with local customs, linguistics and regulatory requirements.

Crucially, when handled by professional mother-tongue linguists, localised content will sound natural and authentic to your audience and build trust and credibility, whether you’re speaking to consumers (B2C) or business professionals (B2B).

What are the benefits of localisation?

One of the biggest benefits of localisation is that it lets you engage directly and authentically with audiences across different countries and regions. Take the Spanish market as an example. If you’re also expanding into Latin America, localising your Spanish content ensures it connects with each region, taking into account not only language differences but also local cultural nuances.

Localisation is key across a wide range of sectors, including:

• Market research: fielding localised surveys builds trust and credibility with respondents, strengthens your brand’s reputation and provides reliable insights that inform your strategy, marketing and product decisions.
• Marketing: from websites to social media and advertising, customers engage more readily with content in their native language. By adapting your message to reflect cultural differences you can build brand trust, improve customer satisfaction and drive sales.
• Healthcare: localising patient information and communications improves access to medical services, extends the reach of pharmaceutical research and supports the training of medical professionals worldwide.
• Consultancy: localised reports, proposals and communication improve engagement with international clients and ensures your content remains relevant for every audience.
• Cyber security: localising company policies, training materials and incident reports for employees across regions leads to a better understanding of risks and can help to reduce human error.
• HR and employee development: attract top international talent, boost employee satisfaction, engagement and retention with localised content that speaks their language.
• Travel and tourism: localising regional guides, health and safety information and satisfaction surveys creates a smoother, more positive visitor experience, encouraging international travellers to venture further afield.

Get your localisation right with a leading translation agency

Choosing the right translation agency can make all the difference for your localisation project. 

At The Language Factory, our expert mother-tongue linguists hold a Diploma, BA or MA in translation, are professional members of a recognised translation body and have extensive experience in localisation. We’re committed to delivering the highest level of service through robust and proven quality assurance procedures and an ISO 17100-compliant translation and revision service.

Our industry recognition, accreditations and association memberships

We are proud of our long-standing membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting) and association with the Market Research Society, abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.

What do our clients say about us?

Market-leading Project Managers

Your dedicated and experienced Project Manager will partner with you to:

• Select the right mother-tongue linguist for your project based on their subject matter speciality
• Look for the best and most cost-effective solution for your localisation needs
• Ensure language, grammar and punctuation are flawless
• Deliver a smooth and straightforward end-to-end service for every localisation project

Meet our expert project management team.

Talk to the TLF team

If you need support with localisation or any other language translation service, click the link below to contact our expert team.