Localisation services

Adapt your translation to engage your target audience

Translation is critical for businesses looking to expand their global reach, enter new markets, launch new products and much more. But how can you ensure your content will resonate with audiences in different international markets who speak different versions of the same language? This is where localisation comes in.

Here we explore localisation in more detail, answering some common questions about what it is and why it’s essential to the success of your business.

What is localisation?

Localisation refers to adapting translations to ensure they resonate with your target audiences. This process involves tailoring the language used and ensuring that the cultural, linguistic and regulatory requirements of particular regions, countries or markets are respected. 

More importantly, when localised by professional mother-tongue linguists, translations will sound natural and authentic to your target respondents and end clients – whether they be consumers (B2C) or business professionals (B2B).

What are the benefits of localisation?

One of the main benefits of localisation is that it enables you to communicate and engage directly across countries and regions. For example, when entering the Spanish market, you may also want to expand into Latin America. Localisation of the Spanish language will ensure you connect with each region, taking into account not only language but also local cultural differences.

Localisation is key across a range of sectors, including:

• Market research – fielding localised research can help to build your brand’s reputation, increase trust and credibility and enable you to make more informed decisions about strategy, marketing, product roadmaps and much more.
• Marketing – from websites to social media and advertising, global customers engage better with content in their native language. By adapting your message to recognise cultural differences, you can increase trust in your brand, improve customer satisfaction and ultimately increase sales.
• Healthcare – localisation of patient information and communication helps to improve access to medical services, enhances the reach of pharmaceutical research and supports the education of the next generation of medical professionals.
• HR and employee development – attract the best international talent, ensure employees feel included and increase satisfaction, engagement and employee retention with localised content that resonates with your employees.
• Travel and tourism – Localising regional guides, health and safety information and satisfaction surveys creates a positive visitor experience and tempt international travellers to stray beyond their local borders.

Our industry recognition, accreditations and association memberships

We are proud of our long-standing membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting) and association with the Market Research Society, abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.

What do our clients say about us?

Market-leading Project Managers

Your dedicated and experienced Project Manager will partner with you to:

• Select the right mother-tongue linguist for your project based on their subject and sector expertise
• Look for the best and most cost-effective solution for your localisation needs
• Ensure language, grammar and punctuation are flawless
• Provide a smooth and straightforward end-to-end service for every localisation project, big or small

Meet our expert project management team.

Talk to the TLF team

If you’re looking for support with a localisation or any other language translation service, click on the link below to contact our expert team.