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Audio translation in market research

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Ensure accurate and authentic audio translations

Audio translations are highly effective for market research as respondents provide audio responses in various forms, including focus groups, consumer video diaries, customer interviews and more. Literally and figuratively, hearing what your respondents have to say requires an expert ear, knowledge of local colloquialisms and idioms, and an understanding of industry terminology.

What is audio translation?

Audio translation for market research comes into play when you have recorded focus groups or one-to-one interviews and would like to have a written record of what was said in another language. A French-speaking client, for example, may want to know word-for-word what was said in a focus group conducted in English. A French audio translation of the group will provide them with what was said on a more granular level. If they want a more top-level rendering of the group with key points and arguments, this can also be achieved through audio translation.

What is the value of audio translation to market research?

Translating your audio content into different languages ensures you capture the meaning for a wider audience and are able to expand your research into new global markets. Not only that, but being interviewed in their native language for their contributions to be translated later can enhance the experience for your research respondents, which in turn can help to build loyalty and increase engagement in future projects. All of these are key to increasing your credibility and building your reputation within the international research sector.

Audio translations

Audio translations you can trust

Quality is at the heart of everything we do and we’re proud to be certified to provide ISO 17100-compliant translation and revision services. Our successful certification and completion of annual audits further cements our commitment to providing high-quality and reliable language translation services.

Our goal is to make the translation process as simple and seamless as possible for each one of our diverse range of clients. Thanks to our professionally-qualified and specialist translation team, coupled with our quality assurance measures, you can be sure that we capture every element of your audio recording.

And if you need a written record of your focus groups or one-to-ones in the source language, we can help with that too courtesy of our market research transcription service.

Our industry recognition, accreditations and association memberships

We are proud of our long-standing association with the Market Research Society and membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.

ITI 15 years membership
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What do our clients say about us?

“Amazing team there. Projects delivered right on time and the translations had a 100% level of accuracy.

June Joyce
Danebury Research

Love working with Elena, always prompt and keeps to timings when possible. LF rates are always very reasonable too.

Michael Tighe
Lumen Research

It was a pleasure to collaboratre with Janka. Her proactivity and ensuring that all is done correctly was of a big help on the project!

Emilija Gligurovska

“TLF are superb to work with, their work is always of very high quality – keep up the good work!

Stefan Cox
Programme Manager

“Elena was super helpful during the entire process. She was proactive in approaching us with queries and gave us a clear deadline. She is always on top of things and a delight to work with. Thanks Elena.

Yashvi Patle
Senior Research Executive
CM Research

“Always great to work with Marcela. The client had some additional French translations they wanted to check and Marcela got back to us quickly.

Stephen Lee

Marcela’s attention to detail and commitment to meeting deadlines have surpassed our expectations. Her proficiency in translation has significantly contributed to the smooth execution of our projects. I am truly thankful for her outstanding contributions and look forward to continuing our collaboration with the Language Factory.


“I’m very pleased with the service and the quality received. thank you so much to all the team!”

Melisa Fernandez Ares
Project Manager

I have worked with Janka a few times for this project, and she’s always been incredibly transparent, and taken time to ensure we are happy throughout the process of translation. Janka was checks in with me if a translator is unsure of certain things, which is much appreciated! It makes my job easier when coming to reviewing the final translations.

Tom Frances
Account Manager

Specialist linguists for your audio translation project

Our linguists have translated thousands of hours of audio and video, to provide the most accurate and smooth rendering of the source possible they:

  • “Clean” the interview, removing repetitions and fillers (the “ums” and “ahs”)
  • Complete, if possible, or remove unfinished sentences
  • Highlight tone, meaning and sentiment
  • Provide the full unedited translation when needed, e.g. for legal interviews
    Audio translation

    Marketing-leading project management

    Your dedicated and experienced Project Manager will partner with you to:

    • Select the right mother-tongue linguist for your project based on their subject matter specialty

    • Ensure the translator is proficient in your chosen file format 

    • Harness their market research translation services expertise to expedite the project

    • Provide a smooth and straightforward end-to-end service

    Meet our expert project management team.

    Talk to the TLF team

    If you’re looking for support with an audio translation or any other translation service, click on the link below to contact our expert team.

    Did you know we provide other language-related services for market research?

    English editing service

    Focus group précis

    Open-end coding


    Survey translation

    Verbatim translation