Audio translations are highly effective for market research as respondents provide audio responses in various forms, including focus groups, consumer video diaries, customer interviews and more. Literally and figuratively, hearing what your respondents have to say requires an expert ear, knowledge of local colloquialisms and idioms, and an understanding of industry terminology.
Audio translation for market research comes into play when you have recorded focus groups or one-to-one interviews and would like to have a written record of what was said in another language. A French-speaking client, for example, may want to know word-for-word what was said in a focus group conducted in English. A French audio translation of the group will provide them with what was said on a more granular level. If they want a more top-level rendering of the group with key points and arguments, this can also be achieved through audio translation.
Translating your audio content into different languages ensures you capture the meaning for a wider audience and are able to expand your research into new global markets. Not only that, but being interviewed in their native language for their contributions to be translated later can enhance the experience for your research respondents, which in turn can help to build loyalty and increase engagement in future projects. All of these are key to increasing your credibility and building your reputation within the international research sector.
Quality is at the heart of everything we do and we’re proud to be certified to provide ISO 17100-compliant translation and revision services. Our successful certification and completion of annual audits further cements our commitment to providing high-quality and reliable language translation services.
Our goal is to make the translation process as simple and seamless as possible for each one of our diverse range of clients. Thanks to our professionally-qualified and specialist translation team, coupled with our quality assurance measures, you can be sure that we capture every element of your audio recording.
And if you need a written record of your focus groups or one-to-ones in the source language, we can help with that too courtesy of our market research transcription service.
We are proud of our long-standing association with the Market Research Society and membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.
Our linguists have translated thousands of hours of audio and video, to provide the most accurate and smooth rendering of the source possible they:
Your dedicated and experienced Project Manager will partner with you to:
Select the right mother-tongue linguist for your project based on their subject matter specialty
Ensure the translator is proficient in your chosen file format
Harness their market research translation services expertise to expedite the project
Provide a smooth and straightforward end-to-end service
Meet our expert project management team.
If you’re looking for support with an audio translation or any other translation service, click on the link below to contact our expert team.
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