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Market research survey translation services

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Craft quality market research surveys in a language your clients will understand

Effective surveys provide actionable insights to inform future business strategies and drive growth. To get the best results, your respondents need to understand the questions in a language they can understand. As experienced market research professionals, your clients rely on you to ask the right questions, at the right time, in the right way.

What is survey translation?

Survey translation is the process of translating questions, instructions, or any other text within a survey from a source language into one of more target languages, ensuring a wider range of respondents are able to participate in the research project. Collecting multi-market high-quality survey data and ensuring inclusivity in your research project is vital. To learn more about the evolution of gender, language and translation read our blog.

Best-in-class survey translation looks at nuances or cultural norms which can affect the language used. It ensures the meaning of each question is understood by respondents in different languages and geographical areas to facilitate data comparison across markets.

To learn more about international differences, read our tips on optimising market research surveys for translation.


Why use survey translation?

Survey translation allows researchers who are not multilingual to effectively field surveys in multiple geographies.

To encourage respondents to complete a survey, it’s obviously important they understand the questions. Survey translation means that respondents will be engaged in their native language, which can help reduce dropout rates and ensure that all the content is appropriate to each target audience.

Survey translation can also positively impact respondents and the market research industry in the long term. Those engaged in their native language and who benefit from a good survey experience may be more likely to participate in future research projects.

An experienced translation service provider can identify points of confusion in the source language to ensure the survey is accurately translate, leading to more relevant survey reponses. They can also offer guidance that means you can minimise time-consuming re-translation and improve the quality of your surveys.

Take a look at our  Ultimate Guide to Market Research Translation for more information and advice.


How does TLF maintain the highest standards of survey translation?

Quality is at the heart of everything we do. We are proud of our proven quality assurance process, and that we are a certified provider of an ISO 17100-compliant translation and revision service. Our successful certification and completion of annual audits demonstrate our commitment to providing high-quality and reliable business translation services at all stages in the research process.

Our experienced team of Project Managers are another key part of our high-quality service. They provide an efficient and stress-free end-to-end service, enabling you to complete your project on time, within budget and to the highest possible standard.

Our industry recognition, accreditations and association memberships

We are proud of our long-standing association with the Market Research Society and membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.

ITI 15 years membership
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What do our clients say about us?

“Amazing team there. Projects delivered right on time and the translations had a 100% level of accuracy.

June Joyce
Danebury Research

Love working with Elena, always prompt and keeps to timings when possible. LF rates are always very reasonable too.

Michael Tighe
Lumen Research

It was a pleasure to collaborate with Janka. Her proactivity and ensuring that all is done correctly was of a big help on the project!

Emilija Gligurovska

“TLF are superb to work with, their work is always of very high quality – keep up the good work!

Stefan Cox
Programme Manager

“Elena was super helpful during the entire process. She was proactive in approaching us with queries and gave us a clear deadline. She is always on top of things and a delight to work with. Thanks Elena.

Yashvi Patle
Senior Research Executive
CM Research

“Always great to work with Marcela. The client had some additional French translations they wanted to check and Marcela got back to us quickly.

Stephen Lee

Marcela’s attention to detail and commitment to meeting deadlines have surpassed our expectations. Her proficiency in translation has significantly contributed to the smooth execution of our projects. I am truly thankful for her outstanding contributions and look forward to continuing our collaboration with the Language Factory.


“I’m very pleased with the service and the quality received. thank you so much to all the team!”

Melisa Fernandez Ares
Project Manager

I have worked with Janka a few times for this project, and she’s always been incredibly transparent, and taken time to ensure we are happy throughout the process of translation. Janka was checks in with me if a translator is unsure of certain things, which is much appreciated! It makes my job easier when coming to reviewing the final translations.

Tom Frances
Account Manager

Survey translation experts

Our highly-experienced market research translation team will work with you to ensure your survey translation is completed accurately, efficiently and authentically.

Collectively they are:

  • Native speakers of over 140 languages and all have at least 5 years’ professional experience translating for the market research sector
  • Experts in a broad range of sectors – from HR, to healthcare, marketing and travel and tourism
  • Able to judge the correct tone, form of address and terminology based on extensive experience
  • Experienced in highlighting any potential cultural issues from the outset
Survey translation
Project Manager, Caroline

Market-leading project management

A translation service is only as good as the people providing it. Making the best use of human experience blended with industry-leading technology, our exceptional Project Managers go above and beyond for our clients. Frequently praised for their attention to detail, the smooth and straightforward end-to-end service they provide will get you to launch faster.

Our experienced Project Managers:

  • Leverage our expertise in all major survey exports to rapidly prepare your files for translation
  • Ensure efficiency by translating only those elements of the survey seen by the respondent
  • Select the right mother-tongue linguists for your project based on their subject matter specialty
  • Harness the team’s market research translation services expertise

Meet our expert project management team.

Talk to the TLF team

If you’re looking for support with a survey or any other language translation service, click on the link below to contact our expert team.

Did you know we provide other language-related services for market research?

Concept translaton

English editing service

Focus group précis

Online QC


Verbatim translation