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Market research online QC services (online link checks)

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Top-quality market research data

Online QC (online link checks) is a critical step in the pre-fielding stage of a market research project. It can reduce the time and money spent on amending scripts to resolve display issues and enhance the quality and accuracy of data collected when the survey is launched.

What is Online QC (online link checks)?

Online QC is the process of reviewing translated surveys in situ before they are fielded. The linguist will use a pre-defined profile to pose as a respondent, running through the survey to identify and resolve potential issues before they have the chance to affect your results. 

Why use Online QC in your market research project?

It’s a service that’s particularly popular for, and reassuring for, market research projects fielded in non-Latin alphabets and character languages, such as Arabic and Chinese, as these languages display very differently from English. Checks are carried out by either the translator who worked on the survey or by another, equally qualified proofreader if a second opinion is required.

The online QC process improves the accuracy and reliability of your research and provides peace of mind that your survey will be easily understood by your respondents when they come to complete it after it has gone.

Ensure data accuracy with a leading market research translation agency

At The Language Factory, our expert linguists will ensure your survey translation displays correctly, making any necessary linguistic edits and enhancements to suit your target audience. They will validate the survey logic, routing, programming instructions, piping and inserts, as often complicated scripting isn’t visible to the respondent. We also ensure your desired respondents aren’t wrongly screened out however, when they’re meant to be, we make sure they see the correct end page. In short, our online QC (online link check) service guarantees optimal performance and prompt launch of your survey.

Our industry recognition, accreditations and association memberships

We are proud of our long-standing association with the Market Research Socierty and membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.

ITI 15 years membership
ATC Accredited
MRS Oppies Finalist SupportServices 0823
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What do our clients say about us?

“I have always been delighted with the work the Language Factory have done for us. Timely, efficient and accurate in all occasions.”

Alistair Denton
Chief Operating Officer

“The staff are very helpful and I would not hesitate to come back to your organisation again. Highly recommend this service.”

Jackie Robinson
Greater Manchester Health and Social Care Partnership

“The Language Factory have become our go to agency for translations. They take on feedback and deliver when they say they will, with great accuracy. A pleasure to work with!”

Phil Spokes
Spokes Education

“Always a pleasure to work with The Language Factory, they are quick to respond and deliver on time.”

“Exceeded deadline and delivered early. Very thorough, sharing translations in various formats.”

Katherine Irwin,
Manchester University NHS Foundation Trust

“The Language Factory provide fantastic translation services. They are incredibly quick and their staff really take care to understand the brief and add value wherever they can. As well as straightforward translations they also layout text in our design files so we can be sure that languages which read right to left are properly laid out.”

Ruth Edwards
Communications Business Partner
Manchester Health and Care Commissioning

“Excellent work handling multiple countries, getting us initial translations and then online quality checking the link overlays with notes.”

Stephen Lee

“Survey translation arrived before deadline and really pleased with quality of work – thank you!”


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What do our clients say about us?

Specialist linguists

Our community of best-in-class market research translators are:

  • Experts in survey quality control and have collectively undertaken thousands of online QC projects.
  • Able to understand your objectives and ensure your survey performs optimally. 
  • Highly detail-orientated and able to quickly identify potential issues and irregularities.
  • Experienced in highlighting any potential linguistic formatting or routing issues.
Online QC (1)
Gaelle Notermans-Javaloyes

Market-leading project management

Our smooth and straightforward end-to-end project management service gets your fieldwork to market faster by:

  • Leveraging our expertise in market research to complete your online QC to the agreed deadline.
  • Selecting the right mother-tongue linguist for your project based on their subject matter specialty and experience.
  • Harnessing their market research translation expertise to ensure efficiency at every stage.
  • Providing you with additional proofreading services to further guarantee the quality of your project/survey as needed.

Meet our expert project management team.

Talk to the TLF team

If you’re looking for support with a online QC or any other language translation service, click on the link below to contact our expert team.

Did you know we provide other language-related services for market research?

Audio translation

Concept translation

English editing service


Survey translation

Focus group precis