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Market research online QC services (online link checks)

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Top-quality market research data

Online QC (online link checks) is a critical step in the pre-fielding stage of a market research project. It can reduce the time and money spent on amending scripts to resolve display issues and enhance the quality and accuracy of data collected when the survey is launched.

What is Online QC (online link checks)?

Online QC is the process of reviewing translated surveys in situ before they are fielded. The linguist will use a pre-defined profile to pose as a respondent, running through the survey to identify and resolve potential issues before they have the chance to affect your results. 

Why use Online QC in your market research project?

It’s a service that’s particularly popular for, and reassuring for, market research projects fielded in non-Latin alphabets and character languages, such as Arabic and Chinese, as these languages display very differently from English. Checks are carried out by either the translator who worked on the survey or by another, equally qualified proofreader if a second opinion is required.

The online QC process improves the accuracy and reliability of your research and provides peace of mind that your survey will be easily understood by your respondents when they come to complete it after it has gone.

Ensure data accuracy with a leading market research translation agency

At The Language Factory, our expert linguists will ensure your survey translation displays correctly, making any necessary linguistic edits and enhancements to suit your target audience. They will validate the survey logic, routing, programming instructions, piping and inserts, as often complicated scripting isn’t visible to the respondent. We also ensure your desired respondents aren’t wrongly screened out however, when they’re meant to be, we make sure they see the correct end page. In short, our online QC (online link check) service guarantees optimal performance and prompt launch of your survey.

Our industry recognition, accreditations and association memberships

We are proud of our long-standing association with the Market Research Socierty and membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.

ITI 15 years membership
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What do our clients say about us?

“Amazing team there. Projects delivered right on time and the translations had a 100% level of accuracy.

June Joyce
Danebury Research

Love working with Elena, always prompt and keeps to timings when possible. LF rates are always very reasonable too.

Michael Tighe
Lumen Research

It was a pleasure to collaboratre with Janka. Her proactivity and ensuring that all is done correctly was of a big help on the project!

Emilija Gligurovska

“TLF are superb to work with, their work is always of very high quality – keep up the good work!

Stefan Cox
Programme Manager

“Elena was super helpful during the entire process. She was proactive in approaching us with queries and gave us a clear deadline. She is always on top of things and a delight to work with. Thanks Elena.

Yashvi Patle
Senior Research Executive
CM Research

“Always great to work with Marcela. The client had some additional French translations they wanted to check and Marcela got back to us quickly.

Stephen Lee

Marcela’s attention to detail and commitment to meeting deadlines have surpassed our expectations. Her proficiency in translation has significantly contributed to the smooth execution of our projects. I am truly thankful for her outstanding contributions and look forward to continuing our collaboration with the Language Factory.


“I’m very pleased with the service and the quality received. thank you so much to all the team!”

Melisa Fernandez Ares
Project Manager

I have worked with Janka a few times for this project, and she’s always been incredibly transparent, and taken time to ensure we are happy throughout the process of translation. Janka was checks in with me if a translator is unsure of certain things, which is much appreciated! It makes my job easier when coming to reviewing the final translations.

Tom Frances
Account Manager

Specialist linguists

Our community of best-in-class market research translators are:

  • Experts in survey quality control and have collectively undertaken thousands of online QC projects.
  • Able to understand your objectives and ensure your survey performs optimally. 
  • Highly detail-orientated and able to quickly identify potential issues and irregularities.
  • Experienced in highlighting any potential linguistic formatting or routing issues.
Online QC (1)
Gaelle Notermans-Javaloyes

Market-leading project management

Our smooth and straightforward end-to-end project management service gets your fieldwork to market faster by:

  • Leveraging our expertise in market research to complete your online QC to the agreed deadline.
  • Selecting the right mother-tongue linguist for your project based on their subject matter specialty and experience.
  • Harnessing their market research translation expertise to ensure efficiency at every stage.
  • Providing you with additional proofreading services to further guarantee the quality of your project/survey as needed.

Meet our expert project management team.

Talk to the TLF team

If you’re looking for support with a online QC or any other language translation service, click on the link below to contact our expert team.

Did you know we provide other language-related services for market research?

Audio translation

Concept translation

English editing service


Survey translation

Focus group precis