Online QC (online link checks) is a critical step in the pre-fielding stage of a market research project. It can reduce the time and money spent on amending scripts to resolve display issues and enhance the quality and accuracy of data collected when the survey is launched.
Online QC is the process of reviewing translated surveys in situ before they are fielded. The linguist will use a pre-defined profile to pose as a respondent, running through the survey to identify and resolve potential issues before they have the chance to affect your results.
It’s a service that’s particularly popular for, and reassuring for, market research projects fielded in non-Latin alphabets and character languages, such as Arabic and Chinese, as these languages display very differently from English. Checks are carried out by either the translator who worked on the survey or by another, equally qualified proofreader if a second opinion is required.
The online QC process improves the accuracy and reliability of your research and provides peace of mind that your survey will be easily understood by your respondents when they come to complete it after it has gone.
At The Language Factory, our expert linguists will ensure your survey translation displays correctly, making any necessary linguistic edits and enhancements to suit your target audience. They will validate the survey logic, routing, programming instructions, piping and inserts, as often complicated scripting isn’t visible to the respondent. We also ensure your desired respondents aren’t wrongly screened out however, when they’re meant to be, we make sure they see the correct end page. In short, our online QC (online link check) service guarantees optimal performance and prompt launch of your survey.
We are proud of our long-standing association with the Market Research Socierty and membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.
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If you’re looking for support with a online QC or any other language translation service, click on the link below to contact our expert team.
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