Asking open-ended questions in market research surveys provides a wealth of illuminating information and adds valuable colour to your insights. Open responses represent the unbiased and unfiltered customer voice. To get maximum value from this enquiry format, answers much be accurately, efficiently and authentically quantified and this is where multilingual coding comes in.
For multilingual responses, using open-end coding you are able to skip translation and go straight to coding and classifying your data, expediting your results to analyse and report on. Using a code frame, supplied by you or created by our expert linguists, responses are grouped into words, phrases, ideas and concepts. This enables them to be easily analysed alongside other quantitative results to create relevant and meaningful research. Should your insights be more impactful if shared with your clients in their native language, our market research report translation services will be of interest to you.
Choosing an experienced market research translation agency can make all the difference to the success of your project. Here at The Language Factory our expert linguists and project managers are well-versed in managing open-end coding projects, creating and modifying code frames and quality checking results to provide both accuracy and efficiency.
Our commitment to providing our clients with the highest level of service and translation is supported by robust and proven proprietary quality assurance procedures and compliance with ISO standards which are relevant to your translation projects.
We are proud of our long-standing association with the Market Research Society and membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.
We are proud of our long-standing association with the Market Research Society and membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.
Over the past three decades we have curated a community of experts linguists who are able to:
Your dedicated and experienced Project Manager will partner with you to:
Click here to meet the team.
If you’re looking for support with open-end coding or any other language translation service, click on the link below to contact our expert team.
Get insights, information and offers from The Language Factory.