How can you hear, figuratively at least, what your respondents have to say faster? Your value as a market researcher is not found in the performance of administrative tasks, but in your carefully crafted fieldwork and the analysis of its results. Transcription can help you to fully convey the experiences of research participants in studies, focus groups and interviews, providing valuable insights and quotations to enhance your report to the end client.
Transcription involves listening to speech and converting that into a written document, whether verbatim, including partly-formed ideas, repetitions and verbal fillers or a “cleaned up” version. This then forms an invaluable source and a permanent written record of the audio files. It can ensure low-quality audio files can be transformed into a well-written document.
Transcription is a key aspect of qualitative market research, to help preserve and convey the findings of your research projects. It is particularly useful for focus groups, to convert recordings into a readable format and enable insight professionals to create a comprehensive record of the focus group session. This can then be filed and used for reference in future projects.
The Language Factory provides an expert transcription service for market research professionals and our experienced team can do the leg work in turning your audio recordings into written insights. Our expert linguists will draw on their market research skills, knowledge of local colloquialisms and idioms and expertise in industry terminology to identify exactly what your respondents are saying and supply direct quotes to bring your fieldwork report to life. Whether you need a “warts and all” verbatim record of your group or a clean version minus pauses, repetitions and “erms,” we can provide the right end product for your needs.
If you simply need a summary of the group, why not try our focus group précis translation service
We are proud of our long-standing association with the Market Research Society and membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.
Over the past three decades, we have curated a community of expert linguists who are:
Familiar with focus groups and the need to capture the opinions and feelings of all respondents
Experts in the language and terms of a broad range of industries
Experienced in translating focus group content accurately and efficiently
Skilled in understanding and conveying participants’ meaning and tone
Your dedicated and experienced Project Manager will partner with you to:
Meet our expert project management team.
If you’re looking for support with transcription or any other language-related service, click on the link below to contact our expert team.
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