Sporting events

Expand into new markets using expert translation services

The popularity of sports and experiences has exploded as the world re-opened. For example, Deloitte estimates that women’s elite sports will generate revenues of $1.28 billion in 2024, over 300% higher than projections in 2020. The Southeast Asian market is one of the fastest growing regions for sporting events, with projected revenues of nearly $670m by 2028. Source: Statista

For specialist sporting event management companies looking to capitalise on market growth and increase market share, communicating in your attendees’ native language is vital. Accurate and culturally-sensitive human translation for events can make all the difference.

What translation services are key for planning sporting events?

• Marketing translation: raise brand awareness and attract and engage bigger international audiences through nuanced and idiomatic translations of all promotional materials, including websites, digital and social advertising, brochures, banners, display materials and giveaways.
• Event documentation translation: ensure a smooth event experience for sponsors, exhibitors, vendors and attendees, including  “get-in” logistics guides, registration packs and travel information.
• PR and communication translation: translating email campaigns, as well as ‘pre-‘ and ‘post-‘ event releases, helps convey information clearly and improves engagement with the press and other attendees.
• HR translation: translating assets such as employment contracts, health and safety policies, and relevant legal information helps ensure all event workers understand their roles and responsibilities clearly.

Why use translation services for your sporting events?

• Communication: using experienced event translators helps to bridge language gaps, before, during and after the event. Accurately convey instructions or important information to all attendees, sponsors, exhibitors and vendors regardless of their native language.
• Business expansion: event translation services enable event planners to reach a wider demographic and target new markets. Along with multilingual marketing it helps to appeal to individuals from diverse linguistic backgrounds.
• Professional reputation: Demonstrate your commitment to inclusivity and ensure language barriers don’t dilute the quality of your attendees’ experience.
• Compliance and accessibility: Certain regions may have regulations or legal requirements concerning the provision of event translation services, particularly to ensure the event is accessible to attendees with different language abilities. 

Partner with a leading events translation agency

With so many translation options out there, it can be hard to choose the right one. At The Language Factory, we differentiate ourselves in several ways, including:

• Project management
  Our expert team of Project Managers will support you before, during and after your event, co-ordinating all your translation requirements and providing one central point of contact. This will free up your team and resources to manage the other aspects of planning the event.

• Consultancy
  We can provide advice on all your translation requirements across consumer research, marketing, HR and any other events translation services. Our specialist team uses their experience and industry knowledge to guide you through the translation process.

• An established track record
  The Language Factory is one of the most experienced translation agencies in the UK. We have worked with nearly 270 language pairs, ranging from European languages such as French and German to large non-European languages such as Arabic and Vietnamese, and lesser-used regional languages from around the globe. With such a wide scope of languages catered for, we can provide events translation services for event planners operating in almost any region.

• Consistent quality

  For TLF the quality of our translation services is paramount. We provide a human-led service, employing a team of expert mother-tongue linguists, from our Project Managers to our specialist event translators. This ensures that your event materials are translated accurately and authenticity for your target market.

  We never rely on machine translations and we always translate with an eye to what sounds natural and clear to a native speaker of the language we’re working in. Clients across the events space and beyond have given us rave reviews and we take pride in the tailored and sector-specific approach we take.

Our industry recognition, accreditations and association memberships

We are proud of our long-standing membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting) and association with the Market Research Society, abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.

What do our clients say about us?

Market-leading project management

Your dedicated and experienced Project Manager will partner with you to:

• Work with you to understand your brand guidelines, event objectives and deadlines
• Hand-pick the right mother-tongue linguist to provide you with expert events translation services based on your target audience and brief
• Harness their events translation expertise to expedite the project
• Provide a smooth and straightforward end-to-end service

Meet our expert project management team.

Talk to TLF

If you’re looking for support with your events translation or any other language translation service, click on the link below to contact our expert team.