Online QC (online link checking) is a critical step in the pre-fielding process stage of a quantitative market research project. Resolving potential issues before the survey is launched enhances the quality and accuracy of the data. This saves time and money in the long run.
Online QC is the process of reviewing translated quantitative surveys in situ before they are fielded. The linguist is given predefined profiles to pose as respondents, running through the survey to identify and resolve potential issues before they can affect your results.
This service is particularly popular with our market research clients. It’s particularly reassuring when used on quantitative market research projects fielded in non-Latin alphabets and character languages. Arabic and Chinese, for example, display very differently from English. Checks are carried out by the translator who worked on the survey or another equally qualified proofreader if a second opinion is required.
The online QC process provides peace of mind that your respondents will easily understand your quantitative research survey.
At The Language Factory, our expert linguists ensure your survey displays correctly, making any necessary linguistic edits and enhancements to suit your target audience. They will validate the survey logic, routing, programming instructions, piping and inserts, so often complicated scripting isn’t visible to the respondent. We also ensure your desired respondents aren’t wrongly screened out, but when they’re meant to be, we make sure they see the correct end page. In short, our online QC (online link check) service for quantitative market research guarantees optimal performance and prompt launch of your survey.
We are proud of our long-standing association with the Market Research Society and membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.
Our community of best-in-class quantitative market research translators are:
Our smooth and straightforward end-to-end project management service gets your fieldwork to market faster by:
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If you need support with Online QC for quantitative market research or any other language translation service, click the link below to contact our expert team.
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