For qualitative market research projects involving audio responses, such as focus groups, video diaries and one-on-one interviews, high-quality audio translations are the key to unlocking insights. Literally and figuratively, hearing what your respondents have to say requires an expert ear, knowledge of local colloquialisms and idioms, and an understanding of industry terminology.
Audio translation for qualitative market research is required for recorded focus groups or one-to-one interviews and to provide a written record of what was said in another language. A French-speaking client, for example, may want to know word-for-word what was said in a focus group conducted in English. A French audio translation of the group will provide an exact copy of what was said, including key points and arguments.
Translating your audio content into different languages ensures you capture the meaning for a wider audience, can expand your qualitative research and can reach new global markets. Not only that but being interviewed in their native language for their contributions to be translated later can enhance the experience for your qualitative research respondents.This in turn can help to build loyalty and increase engagement in future projects. These are key to increasing your credibility and building your reputation within the international research sector.
Quality is at the heart of everything we do and we’re proud to be certified to provide ISO 17100-compliant translation and revision services. Our successful certification and completion of annual audits further cements our commitment to providing high-quality and reliable language translation services for qualitative market research.
Our goal is to make the audio translation process as simple and seamless as possible for each one client. Thanks to our professionally qualified and specialist translation team and quality assurance measures, you can be sure that we capture every element of your audio recording.
If you need a written record of your focus groups or one-to-ones in the source language, our market research transcription service can help.
We are proud of our long-standing association with the Market Research Society and membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.
Our linguists have translated thousands of hours of audio and video, to provide the most accurate and smooth rendering of the source possible they:
Your dedicated and experienced Project Manager will partner with you to:
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If you’re looking for audio translation services for qualitative market research or any other language translation service, click the link below to contact our expert team.
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