Focus groups and in-depth interviews (IDIs) provide information about respondents’ thoughts and opinions. These forums enable you to ask detailed questions about what research participants feel, why they feel it and what could change or influence their perceptions – fascinating and valuable stuff!
A full written record of focus groups and in-depth interviews in writing is valuable, particularly if they were conducted in a language other than yours or the client’s own. That’s where The Language Factory‘s focus group precis and translation services come in.
Focus groups are a cornerstone of qualitative market research, originally conducted face to face but increasingly and perhaps more commonly now online. If you’re fielding in different markets, you’ll likely be conducting these groups in different languages. This means you’ll need to translate what’s being said in order to collate and compare information garnered across the different markets. A full word-for-word translation of everything said will help you understand the thoughts and feelings of your group participants and provide you with quotes to include in your final report. Alternatively, you may need a simple précis of the key points. Whichever option you choose, focus group translation will help you analyse your qualitative research study results in preparation for your presentation to the end client.
Three decades of partnership with the qualitative market research industry has taught us that the contents of a focus group are a key part of understanding consumer and customer motivations in greater depth than a simple questionnaire. Using fully qualified mother-tongue linguists to guarantee quality, we can provide a complete audio translation of the recorded group or, using the same linguists, perhaps a précis of the key points of the discussion will be sufficient to generate your final reports.
We are proud of our long-standing association with the Market Research Society and membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.
Over the past three decades, wer have curated a community of exxpert linguists who are:
Your dedicated and experienced Project Manager will partner with you to:
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If you’re looking for support with qualitative market research focus group precis and translation or any other language translation service, click the link below to contact our expert team.
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