The majority of qualitative market research carried out in the business sector involves detailed interviews. A well-written discussion guide can provide the best framework for these interviews. For international research, expert human translation ensures the discussion guides are accurate and culturally relevant to interviewees in their native language.
Discussion guides use in-depth information, including industry-specific terms and technical details, to ask relevant experts for their opinions on certain details of the research. Usually, one interviewer and one participant take part in a detailed discussion that is roughly 45 minutes in length. Each discussion guide is tailored to the specific goals of the research project, such as exploring brand perceptions, testing product concepts, or understanding business habits.
An experienced translator will understand the correct way to address the interviewees and the right tone (formal or informal), depending on the profile of the target respondents. They will include any extra clarification that may be needed of acronyms, for example, translate open-ended questions correctly and ensure that follow up questions are translated naturally in the respondent’s native language.
The Language Factory team of specialist qualitative market research translators and outstanding Project Managers have the experience to adapt and translate your discussion guides for online, face-to-face or telephone interviews.
We work within our own proven in-house quality processes to enable you to launch your qualitative market research project on time and with confidence. We can also provide an ISO-certified translation and revision service, providing additional reassurances where required.
We are proud of our long-standing association with the Market Research Society and membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.
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