Recent research shows that there are nearly 5.5 billion internet users across the globe, or to put it another way, 66% of the world’s population is online. The question for marketing professionals targeting this growing global audience is how to make sure your content is seen, understood and engaging.
That’s why including translation in your marketing strategy is key. Expert human translators will ensure your marketing content resonates with your international audiences, empowering you to communicate with them in their native language and in a way that is both relevant and culturally authentic.
In this blog we discuss the value of using high-quality marketing translation to reach a wider global audience, enhance your brand visibility and drive engagement with and demand for your business across different languages and cultures.
Accurate translations are essential to ensure that your marketing messages will resonate with your target audiences across different linguistic and cultural contexts. An experienced human translator will not only convey specific words, but also capture the nuances and idioms of each language to ensure effective marketing communication. They can help to avoid any misunderstandings and build trust in your brand, through their commitment to attention to detail and high quality.
Accuracy may also be part of ensuring legal compliance, particularly if you are marketing in a regulated industry such as financial services.
English may still be the dominant language for online communication, but it has been in decline since 1998 and is being challenged by the rise of other languages, including Spanish, Chinese, Russian and Arabic. This shows how crucial it is to develop multilingual marketing strategies, a key part of which is efficient global marketing translation.
This is more than simply changing the language of your marketing content, it also includes cultural adaptation. Through understanding cultural nuances, preferences and taboos, you can make a significant impact on the perception of your brand across regions and avoid any cultural missteps.
This is where human translation services come into their own, with accurately-translated content that’s culturally adapted to resonate with local audiences, which can help to build brand trust and credibility and lead to a deeper connection with your target audience.
Focusing on quality marketing translations from the outset can ensure the whole translation process becomes more time and cost efficient. Getting the translation right first time will help your content to be distributed sooner and ensure your brand voice is clear across languages.
Specialist marketing translators have a detailed understanding of the context, tone, intent and audience for the final text, and can therefore keep all translations true to the original text. This is part of a strict adherence to high standards and best practice, such as internationally-recognised ISO 17100-certification, considered the gold standard in translation and revision quality.
Further research has highlighted that Asia is now home to the largest number of online users, with nearly 3 billion at the last count. Alongside Africa with 570 million users, these two continents are the top emerging online markets. Not only that, but Africa is yet to reach its full digital potential.
Professional marketing translation can play an important role in supporting businesses who are looking to capitalise on these emerging markets and help them to expand their global reach. Communicating directly with your audience in their mother-tongue shows your target audience that your brand has respect for their culture and value. This is likely to foster a positive perception of your business and in turn can increase brand engagement and drive business growth.
Data source: Statista
TLF has over 30 years of experience in delivering high-quality translations that align with clients’ global marketing objectives. By partnering with such a reputable translation agency, you can be confident that your business can effectively navigate linguistic and cultural barriers and unlock new opportunities in international markets.
Our team of experienced mother-tongue linguists and specialist Project Managers ensure that every marketing translation accurately reflects the client’s brand, while remaining relevant for their target audience.
Talk to the TLF team to find out how we can help you with your next marketing translation project.
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