Speaking your audience’s language requires more than just translation. Localisation adapts your content to ensure that it resonates with international audiences who speak different versions of the same language. It ensures that cultural, linguistic and regulatory requirements of particular regions, countries or markets are respected.
The value of localisation for business
- Business growth: localisation opens the door to new markets and attracts new customers. With 50%* of internet users being non-English speakers, adapting your content ensures that it’s culturally appropriate and avoids misunderstandings or misinterpretation.
- SEO and digital marketing: localised content can improve your search engine rankings in international markets, by adapting keywords, metadata and content. It increases your online visibility and drives traffic to your website by enabling you to tap into local audiences.
- Customer satisfaction: customers are more likely to engage with brands that speak their language and respect their culture. By tailoring your content to reflect local customs and cultural norms you can ensure that it resonates with your client base, contributing to increased brand loyalty and long-term revenue.
- Efficient market research: expert localisation in your market research helps you gain a better understanding of your market, so that you can make informed decisions about business strategy, marketing campaigns and product development.
- Employee engagement: communicating with employees in their native language and dialect shows that they are valued, and increases job satisfaction, employee engagement and retention.
TLF’s guide to maximising localisation for your business
- Know your target market: conduct detailed research into local customs and cultural norms before creating your localised content to ensure it will resonate with your target audience.
- Adapt your brand identity: research shows that 82% of shoppers prefer to buy from a business whose values align with their own.** Adapting your brand identity ensures that audiences connect with your business and are therefore more likely to stay engaged with your brand and products.
- Localise your marketing: use local SEO and tailor your website, including localising imagery, currencies, date formats and contact details to provide a seamless user experience. Adapt marketing content, such as blogs and social media campaigns to reflect local interests, humour and seasonal events.
- Adhere to local regulations: ensure that your content meets local legal requirements and protects your business from reputational or regulatory risk.
- Choose an expert localisation provider: work with experienced mother-tongue linguists with extensive knowledge of your industry and the nuances of the particular language and culture. You may choose to partner with a specialist localisation agency with project managers who can manage the whole process and provide specialist expertise.
*Statista
**Forbes
Partner with TLF
At TLF, we combine a team of mother-tongue human translators with expert Project Managers to make sure your project runs smoothly. All our linguists have at least five years of professional experience in their chosen field, hold a Diploma, BA or MA in translation and have professional membership of a recognised translation body.
Talk to the TLF team to find out how we can help you with your next localisation project.
