Market research open-end coding services

Make the most of your research results in your respondents’ own words

Open-ended questions in market research surveys provide a wealth of information and add valuable colour to your insights. Responses provide an unbiased and unfiltered customer voice, but you need to quantify accurately, efficiently, authentically. This is where multilingual coding comes in.

What is open-end coding?

Open questions let you gather respondents’ unbiased thoughts and feelings, in their own words. When coding these open-ends, you group the responses by words, phrases, ideas or concepts using a code frame, enabling you to analyse them alongside other quantitative data for meaningful research results.

Coding open-end responses in the original language responses also enables you to skip the translation process and go straight to classifying your data, speeding up your survey results.

Why use open-end coding?

Open questions and open-end coding provide valuable information that predefined answer options can miss. It also helps with:

• Quantifying themes: seeing how often respondents mention specific elements, such as price, service, quality or any topic that is important to your research
• Finding common reasons: identifying opinions, motivations and experiences that come up most often
• Identifying the unexpected: spotting emerging issues or themes that predefined answer lists may have missed
• Getting structured data: being able to report coded responses in the same way as any other other survey questions
• Saving time: making large volumes of verbatim responses quicker and easier to analyse

Partner with a leading market research translation agency

At The Language Factory, our expert linguists and Project Managers have extensive experience managing open-end coding projects, creating and modifying code frames and quality checking results to guarantee accuracy and efficiency.

Our commitment to providing our clients with the highest level of service and translation is supported by robust and proven proprietary quality assurance procedures and compliance with ISO standards relevant to your projects. 

If your findings are more persuasive in your clients’ native language, our market research report translation services can help you share them with confidence.

Our industry recognition, accreditations and association memberships

We are proud of our long-standing association with the Market Research Society and our membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), and we abide by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.

What do our clients say about us?

Market-leading project management

Your dedicated and experienced Project Manager will partner with you to:

• Validate the code frame to ensure it aligns to your survey objectives and requirements
• Select the right linguists for your project based on their subject matter specialty
• Harness their market research coding expertise to expedite the project
• Provide a smooth and straightforward end-to-end service

Meet our expert project management team.

Talk to TLF

If you’re looking for support with open-end coding or any other language service, click on the link below to contact our expert team.