Veterinary market research translation services

Global insights with local accuracy

The global petcare market is estimated to be worth nearly $300 billion in 2026*, due in no small part to Covid-era work-from-home habits. As research and development of new therapies for previously untreated or untreatable condition grows, and pet insurance uptake increases, it is vital to understand what pet owners and vets value when it comes to looking after their furry friends. To do this globally, accurate and culturally-authentic translation is key.

Whether you’re conducting market research among pet owners, veterinary professionals or even farmers, specialist veterinary market research translation is crucial to ensure your message is clear for every audience, whatever the language.

*Fortune Business Insights

What translation services can support your veterinary market research? 

• Survey translation: questionnaires for pet owners, farmers and vets that preserve the meaning, and tone across languages to ensure a wider range of respondents can participate in the research project
• Focus groups and interviews: open-ended responses and discussion transcripts from veterinary professionals, pet owners and farmers
• Online quality checking: reviewing translated surveys in situ before they are fielded, using a pre-defined profile to pose as a respondent and run through the survey to identify and resolve potential issues
• Product profiles and concepts: information on side effect profiles for new drugs, dosage options, administration methods and withdrawal periods
• Localisation: adapting translations to ensure they resonate with your audiences across different regions, cultures and dialects
• Proofreading: final review to ensure translated materials are fit for purpose, including accuracy, spelling, grammar, syntax, consistency and completeness

What adds value to veterinary market research translation?

• Pipe-in functionality: translations that work seamlessly with survey pipe-ins, for example so that the same questionnaire can be reused across species, such as cats and dogs or sheep and cattle
• Personalisation: allowing pet owners to input their pets’ names into the surveys, which can be particularly useful if they have more than one animal
• Flexibility: working around changing timings for market research projects to ensure deadlines can still be met
• Audience needs: adapting wording and phraseology to suit the target audience, whether veterinarians, livestock farmers or pet owners
• Medical terminology: using the appropriate terms for technical subjects, researching new drugs, therapies and treatment area

Partner with a leading veterinary market research translation agency

At The Language Factory, our mother-tongue linguists and specialist Project Managers can provide an  ISO-compliant translation and revision service alongside our proven in-house quality processes that enables you to launch your project on time and with complete confidence. We draw on our over 30 years of experience to provide high-quality accurate and culturally-sensitive translations.

Our industry recognition, accreditations and association memberships

We are proud of our long-standing association with the Market Research Society and membership of language industry bodies, ATC (Association of Translation Companies) and ITI (Institute of Translation and Interpreting), abiding by their strict codes of conduct and demonstrating our commitment to best practice for the benefit of our clients.

What do our clients say about us?

Market-leading project management

Your dedicated and experienced Project Manager will partner with you to:

• Select the right mother-tongue linguist for your project based on their subject speciality and experience
• Follow our in-house quality processes to monitor all deliverables
• Harness their veterinary market research translation expertise to ensure efficiency at every stage
• Provide a smooth and straightforward end-to-end service for every project

Meet our expert project management team.

Talk to the TLF team

If you need support with veterinary market research translation or any other language-related service, click the link below to contact our expert team.