By Katie Reed | October 17, 2023 | Blog Market Research Sectors Services - Translation
Translation is a key part of international market research projects. Getting it right first time can save time and money, improve responses and ensure the smooth running of the project from start to finish.
More than three decades of working with the industry’s leaders has shown us that the human touch is essential to best-in-class market research translation. The best results are achieved when expert mother-tongue linguists harness their extensive experience of translating for the sector to provide high-quality, accurate and culturally-sensitive translations.
In this blog we explain why humans are at the heart of gold-standard market research translation.
At each stage of the market research process, from the initial survey, to collating responses and presenting the final report, specialist translators are crucial. They ensure accuracy and clear communication to your international audience and help you to achieve the best possible results.
In terms of quality, translation agencies which use human translators are held to higher standards than those which utilise machines, including ISO certification for their translation and revision services across a range of sectors. This is an internationally recognised standard which covers all aspects of the translation process that directly affect the quality and delivery of services, including processes, translator qualifications and proofreading by a second, equally-qualified linguist.
What may be understood by research respondents in one country or region won’t necessarily mean the same to those in another. To get the best results your respondents need to know what you’re asking in a language they can understand.
So how does this work in the market research process?
At TLF we provide an ISO 17100-certified, high-quality, specialist market research translation and revision service delivered by a global network of mother-tongue translators and expert Project Managers. We ensure you receive flawless translations and a seamless end-to-end service for each and every market research project, big or small.
Talk to the TLF team to find out how we can get the best out of your market research projects.
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