According to recent data from Statista, the global sport events market is expected to reach nearly $34 billion by the end of 2024. In Europe alone, the number of sporting event enthusiasts is projected to grow to 53.3m by 2028. The recent Paris Olympics were the highlight of the 2024 sporting event calendar, bringing together a vast array of sports, athletes, spectators and nations, further underscoring the global appeal and growth of sports events.*

*Source: International Olympic Committee (IOC)

Organising large-scale sporting events involves managing diverse groups of competitors, officials and attendees, which can present significant linguistic challenges. Accurate and culturally-nuanced human translation is essential to overcoming these challenges and ensuring the success of your sporting event.

In this blog, we explore the value of specialist event translation at every stage of an international sporting event – from pre-event marketing and planning, to event documentation for attendees, and finally, post-event feedback and insights.

Sporting events translation: it’s all in the planning

International sporting events can often require months or even years of meticulous planning. To ensure seamless execution, integrating expert event translation from the outset is essential. Key areas to focus on include:

• Marketing and advertising translation: Attract and engage a global audience and boost attendance through comprehensive translation of your website, social media content and digital advertising.
• PR and communication translation: Distribute accurate information to the global press with translated press releases and support sponsors, vendors and attendees through effective communication.
• HR translation: Facilitate clear understanding of roles and responsibilities for temporary employees and volunteers by translating employee contracts, health and safety policies and all relevant legal information.

 

Sporting event translation: enhancing the overall experience

Creating an inclusive event experience is pivotal for ensuring  that your sponsors, exhibitors and attendees have a seamless experience, whatever their native language. This includes:

• Marketing translation: Ensure that display banners and materials at the event venue and surrounding areas are translated to effectively communicate with a diverse audience.
• Event information translation: Provide translated versions of all event documentation, including brochures, logistics guides, registration packs and all travel information, to assist attendees in navigating the event smoothly. 
• Digital translation: Translate online information and guides, including ticketing platforms and apps, to facilitate easy interaction for all participants.

 

Translation for all-important feedback

Even if you feel your event was a resounding success, understanding its impact across different regions is crucial. How can you really tell? Effective event translation can help you gather and analyse feedback comprehensively, including:

• Translation of satisfaction surveys and feedback forms: Capture insights from partners, employees and attendees by translating their responses into actionable data.
• PR translation: Ensure continued global engagement by translating post-event reports, articles and media coverage.
• Follow-up communication: Maintain positive relationships by translating thank-you notes and emails for participants, sponsors and volunteers.
• Debriefing: Facilitate thorough post-event evaluations with translated debriefing sessions and meeting minutes.

Integrating specialist sporting event translation at each stage of your global event enhances inclusivity and provides a richer and more enjoyable experience for all stakeholders. This approach not only improves event success but also strengthens your brand’s global reputation. 

 

Go for gold with expert sporting event translation services

With over 3 decades of experience, TLF excels in providing accurate, efficient and authentic translations that help our clients achieve their international event goals. We ensure that your sporting event navigates linguistic and cultural barriers seamlessly, enhancing existing events and unlocking new opportunities.

Our team of expert human linguists and project managers  are on the starting blocks, ready to support you at every stage of your sporting event.

 

Talk to the TLF team to find out how we can help you with your next international sporting event.