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Marketing expressions we love to hate

June 8, 2022

The marketing expressions we love to hate!

Here are a few marketing buzzwords we love to hate that Word Geek encounters in her regular catch-up sessions with her marketing colleagues.

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A glossary of Bridgerton phrases to make you swoon

May 5, 2022

A glossary of Bridgerton phrases to make you swoon

Here are Word Geek’s five favourite Regency-era phrases which will have you talking like a Bridgerton cast member.

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The importance of quality translations from the outset

May 5, 2022

The importance of quality translations from the outset

Translation is a written medium, leaving a legacy long after the linguist has finished their work.

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Localisation - how to connect with your customers emotionally

April 21, 2022

Localisation – how to connect with your customers emotionally

Localising your marketing demonstrates to your customers that you are sensitive to their customs, traditions and distinct values.

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Weird and wonderful Easter food traditions around the globe

April 13, 2022

Weird and wonderful Easter food traditions around the globe

From flying Easter bells to lamb cakes, here are some weird and wonderful Easter food traditions which sparked Word Geek’s attention.

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April 4, 2022

The ultimate guide to business translation in 2022

When looking to go global, it’s imperative to understand the culture of your intended audience, find out what matters to them, but most of all speak to them in their language.

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Open-end coding

March 9, 2022

Is open-end coding still relevant in 2022?

Open-end coding has always been a great way of developing data-driven narratives but does it still have its seat at the table?

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Translation proofreading

February 10, 2022

Translation proofreading – the ins and outs

30 years of delivering language services to a variety of businesses and industries has taught us a few things about translation proofreading.

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The origins of well-known buzzwords

February 9, 2022

Annoying buzzwords and their origins

This week TLF’s Word Geek explored some annoying buzzwords and their origins. Find out what she learned.

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HR and the role of translation in 2022

January 17, 2022

HR and the role of translation in 2022

In reaction to the Covid-19 pandemic, companies in every corner of the globe have needed to adapt their operations.

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