Market Research Translation – Omnibus Surveys
One way of obtaining market research data quickly and at a relatively low cost is through the use of omnibus surveys. This quantitative methodology allows a business to collect results on a wide variety of subjects during a single interview and multiple businesses can benefit from collecting data on a similar subject simultaneously without having to foot the bill for the whole survey themselves.
If you are looking to conduct a time-sensitive market report, an omnibus survey is a proven tool to provide timely consumer insight and perception.
At The Language Factory, we are certainly no stranger to translating materials for omnibus surveys. Our experienced translators are well versed in finding the happy medium between speed and the desire for high-quality data.
Whether you require face-to-face, online or telephone interviews, we will accurately translate your omnibus studies so you can collect consistent data across all your target markets.
If you’re planning on using a single supplier for global omnibus research, we can help centralise the coding and translation of responses instead of commissioning an agency in each individual country to do so.
Context and comparability
When you are canvassing opinion from all four corners of the globe it’s important to seek expert advice on the design and content of your survey so that questions are fair and balanced, whilst meeting overall research objectives and adhering to the cultural or social factors of each region.
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Every day we work with mother-tongue translators in a host of different languages who fully understand the cultural and social norms of their region. With their help, we can advise you on the most appropriate manner of addressing respondents in each country whilst maintaining clear levels of comparability across your target audience.
Choose The Language Factory
Our goal is to provide you with a translation service of the highest quality within a turnaround time-frame that suits you. We take survey translation very seriously and firmly believe that quality translations will help ensure your omnibus findings are rich in quality and consistency, whatever the language.
At The Language Factory, we:
- Provide accurate, reliable translations each and every time
- Work with mother-tongue translators who understand the cultural and social norms of their location
- Can work in market-leading software and formats to ensure compatibility
- Employ qualified linguists and project managers who will ensure that your translations are delivered to deadline