The Benefits of Business Translation 1/1
In this two-part series, we look at the benefits of translation for business, including translations for market research.
In a world where information is available at the touch of a button, customers and clients are increasingly motivated by convenience.
To ensure they receive information they can understand instantaneously, the best thing a business can do is to approach potential leads and partners in their own language.
The extra effort just might be what seals the deal as research has shown people respond better to information in their native language, with more than half of consumers placing more importance on this than the price of a product (Harvard Business Review).
Making the Most of Market Research
As one of the longest-serving specialists in the field of market research translation, we know the difference a well-translated market research survey can make. Conducting research in the language of your target market, including the appropriate mode of address, will help you gain more relevant responses.
Once you have identified opinions and trends that your business can take advantage of, continuing to communicate with prospects in their own language will inevitably yield better results.
A targeted advertisement campaign in their mother tongue, for example, can help convert interested parties into word-of-mouth promoters. It cultivates an image of awareness and a willingness to engage that might just give you the edge over your competitors.
The Language Factory Difference
When you work with The Language Factory, we’ll pair your project with a mother-tongue translator who has experience relevant to your field. You can be certain that your business’s image will be preserved and accurately portrayed and your business aims achieved.