Localisation

Localisation.

Made simple.
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How can your market research more easily resonate with respondents and customers in different international markets? Localisation can help you.

Many elements of an international market research project will benefit from localisation, from surveys to final reports and presentations. Including copy which is specific to each audience can yield deeper insights and generate more impactful content. Our highly experienced market research translation team will work with you to ensure every word is culturally appropriate, linguistically sound and compelling.

Specialist linguists

Over the past three decades we have curated a community of best-in-class translators. Collectively they are:

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  • Able to judge the correct tone, form of address and terminology for your audience
  • Specialists in the lexicon and style of your sector
  • Familiar with local references, examples, idioms and colloquialisms
  • Experienced in highlighting any potential cultural issues
Localisation
Localisation

Market-leading Project Managers

Our experienced and knowledgeable Project Managers will always:

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  • Select the right mother-tongue linguist for your project based on their subject and sector expertise
  • Look for the best and most cost-effective solution for your localisation needs
  • Ensure language, grammar and punctuation is flawless
  • Provide a smooth and straightforward end-to-end service for every localisation project, big or small

 

If you found localisation helpful, you may also like our other market research translation services

English editing service

Focus group précis

Open-end coding

Proofreading

Survey translation

Verbatim translation