Leisure and Tourism: Why You Should Translate Your Website

Websites have become the primary way to draw customers to your business. It’s through online searches that businesses like yours can be found by people looking for your services. By translating your website into the languages spoken by your targeted demographic you can make sure that you stand out from the rest of the search results.

Translation that Pays for Itself

Speaking your customer’s language means you make an instantaneous connection. However, did you know this connection goes deeper than making your business approachable?

According to a study by the Harvard Business Review, people respond better when they are presented with information in their mother tongue. More than half of the study’s participants placed native language engagement over the pricing of the products they are looking to buy.

The advantages are clear: when translating your website to appeal to the leisure and tourism market, you’re able to appeal to your customer in the way they value most. This level of engagement is vital when you’re presenting your services through a website rather than being able to interact with your customers in person.

Help your Visitors Feel at Home

By addressing your potential customers in their native tongue, you are showing them you’re prepared to make that extra effort. It instantly shows that you care about their needs and that it’s important to you that they understand your services.

With a well-translated website, visitors can be certain that your services are right for them, and that their custom is right for you.

The Language Factory can help you no matter what kind of business you are, from airlines and car booking to hotels and hostels. What’s more, we only use mother-tongue translators who are experts in the tourism and leisure industry, meaning that you’re guaranteed the most accurate translations for your chosen target market.

Call us on +44 1727 862 722 or email enquiries@thelanguagefactory.co.uk to find out more.


"You were given a tight deadline to deliver the requested translations which you met and enabled us to forward them on to our client on schedule."

Market research professional Market Research Agency

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