Concept translation & concept matching.
To maximise the impact of their campaigns and communications, your clients need to know which concepts respondents in their target markets prefer and why.
Our expert linguists will work with you to translate your concepts perfectly and match the translated concepts to the source. This will ensure you can confidently test which words, tone and positioning are most (or least) effective in each market and understand why. This deeper level of insight will enhance the guidance you provide to your clients.
Our best-in-class translators harness their years of experience and sector specialism to:
- Pass our creative aptitude tests to be considered for our concept translation and matching projects
- Perfectly understand your objectives and concepts
- Match concept ideas and their translations to a word or phrase level
- Deliver accurate, efficient and authentic translations every time
Market leading project management
Your dedicated and experienced Project Manager will partner with you to:
- Select the right mother-tongue linguist for your project based on their subject matter specialty
- Leverage their expertise in all major survey exports to rapidly prepare your files for translation
- Employ their market research translation services expertise to expedite the project
- Provide a smooth and straightforward end-to-end service